Outlaw Consulting surveyed 100 of its most forward trendsetter panelists living in New York, Los Angeles, San Francisco, and Miami, asking them for a list of the websites they visit most often.  We also asked them why they liked these sites, and how it would impact their lives if they couldn’t use them.

The sample consisted mostly of the first wave of Gen Y, ages 21-29 - and it's important to note that these are trendsetters in image categories (fashion, music, nightlife), not necessarily in technology.  Our aim was to discover which websites have become essential to the aspirational segment of this generation, in order to understand what underlying themes are driving their online behavior, and what implications they might hold for marketers.