Outlaw Consulting surveyed 100 of its most forward trendsetter panelists living in New York, Los Angeles, San Francisco, and Miami, asking them for a list of the websites they visit most often.  We also asked them why they liked these sites, and how it would impact their lives if they couldn’t use them.

The sample consisted mostly of the first wave of Gen Y, ages 21-29 - and it's important to note that these are trendsetters in image categories (fashion, music, nightlife), not necessarily in technology.  Our aim was to discover which websites have become essential to the aspirational segment of this generation, in order to understand what underlying themes are driving their online behavior, and what implications they might hold for marketers.

Outlaw Consulting surveyed 100 of its most forward trendsetter panelists living in New York, Los Angeles, San Francisco, and Miami, asking them for a list of their favorite "green brands" - that is, companies they like and see as making efforts to help the environment. We also asked them what these companies were doing to be green, and why it resonates.

The sample consisted mostly of the first wave of Gen Y, ages 21-29 - and it's important to note that these are trendsetters in image categories (fashion, music, nightlife), not necessarily in issues of sustainability.

While they are motivated to help the cause and are striving to educate themselves, they are far from experts. Our aim was to discover which companies are going beyond the niche segment of hard-core Greenies to win over influential Gen Y's. The following articles explain the "whys" behind the list of companies, illuminating several tips on how to win this generation's respect by showing your green side - sometimes in surprising ways.

Outlaw Consulting surveyed 100 of its most forward trendsetter panelists living in New York, Los Angeles, San Francisco, and Miami, asking them for a list of companies they trusted and respected, and their reasons why. The sample consisted mostly of the first wave of Gen Y, ages 21-27. Our aim was to compile a “Trust Index” of brands that trendsetters have deeply positive feelings for—not just whatever’s hot right now, but the brands that inspire true loyalty in the generation. The following articles explain the “whys” behind their list, illuminating how these companies have won the hearts and wallets of this giant generation.